BRANDING + WEB DESIGN
Alexa Mazzarello Creative is a fine art and commercial photographer specializing in brand imagery and natural portraiture. We created a brand identity that reflected Alexa's signature style, and brought out the earthy, moody tones she creates through her work. An updated logo, website and collateral rounded out the project, leaving Alexa with 3 logo marks and a full, professional identity with which to market herself to her ideal clients.
“Working with Salt to develop in my brand was a big leap for me. It was the first time I was truly ready to invest in myself as a brand and I am SO SO SO happy with how it turned out. The Salty ladies really listened and observed who I was and integrated this into the brand development process, while being open to feedback from me along the way. The best part of working with Lucy and Daphne is their professionalism, their commitment to servicing their clients, and making me feel truly valued/cherished...which makes for a lasting relationship.”