CAMPBELL RIVER CHILDREN'S CHOIR
Campbell River Children's Choir (CRCC) are based in, you guessed it, Campbell River, on Vancouver Island, BC. Having seen our work for another local choir they reached out to us to redesign their brand and logo for a release in 2019. With plans to expand, show how professional they are (despite working with children) and needing to show the level of expertise they offer, we created something that is bright and fun without being overly child-like. The end result is elegant – with a symbol that represents the movement of their hometown river, as well as the music and sound waves that forms their organization. All the choirs within the organization follow a similar theme (River, Breeze, Echo & Zephyr) so this symbology worked perfectly for us and enabled us to avoid brining in literal music symbols, which is a little on the nose.